New Car Preview

Print and Digital advertising campaigns

An annual special publication directed toward those in the market to purchase a new vehicle. The challenge was to create a cover that did not promote any particular brand of vehicle but appealed to all.

Distributed as both an online eBook and a print publication the sales campaign consisted of digital/social and print components.

New Car Preview digital ad hands on the wheel
New Car Preview print edition
New Car Preview digital ad on monitor

Digital ad campaign to promote the special section that would be produced as both an eBook and a print publication. 

This ad was a digital push down ad.

Previous year

New Car Preview Social ad
New Car Preview print special section
New Car Preview start your engine digital ad on monitor