New Car Preview
Print and Digital advertising campaigns
An annual special publication directed toward those in the market to purchase a new vehicle. The challenge was to create a cover that did not promote any particular brand of vehicle but appealed to all.
Distributed as both an online eBook and a print publication the sales campaign consisted of digital/social and print components.
Digital ad campaign to promote the special section that would be produced as both an eBook and a print publication.
This ad was a digital push down ad.