A new restaurant needed a brand identity that reflected the laid back, Caribbean vibe of the cuisine. This shows the design process from concept to completion. Designed the logo in both vertical and horizontal formats for a variety of uses.
The Design Process
Research
Research similar seafood restaurant logos
Rough Sketches
Logo ideas
Once the rough sketches are completed, it is time to start refining some of the ideas and combine with a variety of fonts into several concepts. From there it is time to narrow down the best options to present to the client.
Logo Options
Present select logos to the client.
Color Options
Once the final design is selected and edits have been made it is time to look at color combinations.