Peapod digital lab Logo

For the launch an e-commerce technology unit designed to enhance the digital capabilities for online grocery retailer Peapod, a division of Food Lion. The icon represents connectivity, earth and growth.

Logo ideas

The logo was established but they wanted to incorporate an icon to represent the digital space.

Peapod logo choices

Digital labs

Choosing the size and placement of digital labs within the logo

Final logo design

Peapod Digital Labs logo