Always Ready Logo

Sam Crane Electrical was an established company that wanted a rebrand. The word electrical didn’t tell their customers what they do, which is sell generators. The design needed to represent movement and power. Sam Crane is well known but wanted to get away from the use of the name. To transition to the new brand, it was decided to keep Sam Crane Electrical as part of the tagline.

Sam Crane original logo before redesign

Sam Crane Electrical logo

Sam Crane’s original logo was purple, green and black. The fonts were dated and made it difficult to read. Choose to eliminate the purple and the outlines were unnecessary and distracting. They wanted to keep a green but brighten it up. 

Competitors research

Always Ready competitors logos

Presented logo options

Always Ready Generators logo choices

Final logo design

Always Ready Logo Design