Gannett USA Today / Scripps Media
A large variety of projects that included business to business and business to consumer marketing campaigns.
As part of the solutions team, I was the lead designer for major accounts. My responsibility was the creative concepts and art direction of comprehensive campaigns to increase client spend.
I also collaborated with the marketing department on collateral material, branding, marketing campaigns and special projects/event marketing.
Boiled Down Brevard logo
An online column needed a branded look. Its readership enjoyed a youthful tone to the news. A digital campaign was created to represent and appealed to the target audience.
TCPalm Best of PrepZone Campaign
A special sports awards event that recognized excellence in Treasure Coast prep sports. The inaugural red carpet event was branded as a high-end, black-tie affair, hosted by celebrity guest, Jason Taylor of the Miami Dolphins.
Created a new “upscale” logo version that incorporated and updated the existing logo. The marketing campaign that followed consisted of a powerpoint sales presentation, social posts, digital and print ads, sales flyers, as well as signage and awards.
The event was very successful and was duplicated in several other markets.
Holiday Cards
These traditional holiday greeting cards were created with the unique Florida feel of the holidays.
Sales Sheets
Scripps Media put out numerous special publications each year. Full marketing campaigns were created to promote these sections which included print and digital ads, sales flyers, cover design and sometimes signage.
Special Publications
Living Well Magazine
Scripps Media produced a regional quarterly health care magazine focused on health, nutrition and lifestyle. The design concept was a light, happy and healthy. Also responsible for the design of print and digital promotional marketing campaign.
Builder Showcase Choice Awards Campaign
The annual Choice Awards/Builder Showcase was a large annual campaign. The event not only drove traffic to builder’s models but gave the winners bragging rights. The campaign consisted of presentation deck, logo design, print/digital ads, social posts, sales flyers, page layout of the publication, and signage for the event.
