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Brochures, flyers to product labels, menus and large format
Print design is a broad term encompassing most materials created to promote a company, product or brand. Everything a company produces in print is a reflection on the company. What is the feel that your company wants to convey? Are you trendy? Or are you conservative and established? These are things that your advertising communicates to people without you saying a word!
A key component of all advertising is the logo and how it is used in advertising. So keep in mind how it will be used for consistent recognition in everything from print advertising, brochures, posters and flyers to product labels, and menus. Read my article on “dress for success” on how to treat your logo as a valuable asset.