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Being online is now an essential part of any marketing plan. The Internet is the first place consumers look for information about your business or product/service. Easy navigation is important. Top priority is to answer your customer’s questions quickly and meet their needs so they don’t click off. 

Digital ads need to be simple, uncluttered and with a strong call to action. The ad’s effectiveness is measured by the click-through rate to your website. No need to include phone numbers and street addresses.